ADVANCED SEO TECHNIQUES

It is the fact that the web’s major search engine don’t care about how talented you are in the technical arena.  What matters for them is the content they can read on your web pages, so if you aren’t utilizing services from best SEO Services Company or web development service providers, you are at risk being indexed and ranked for the wrong words – or none at all!!

Therefore following three advanced SEO techniques are highly important for SEO Services Company or web development service providers to opt.

Technique #1 – Canonicalization

There are a number of reasons that can cause content on your website to appear on multiple URLs.  This can cause your site to be indexed improperly, in which the search engine spiders must determine which version of your content to display in the SERPs.

For preventing these situations from influencing where and how website is ranked in the SERPs, SEO Services Company or web development service providers should implement these practices:

• Use a 301 redirect to make sure that your site is indexed at either the “www” version or the “non-www” version of your domain name.
• Build external backlinks using the same URL structure you have set with redirect.
• Ensure all internal links are structured just the same.
• Add the rel=”canonical” tag to webpages to specify which URLs should be indexed by the search engine. 

Technique #2 – Redirects

If you move content on your website, you should be sure that the search engines are properly informed of your move and are able to find your content in new location.

There are two types of redirects:

Ø  301 redirects (Permanent redirects)

Ø  302 redirects (Temporary redirects)

Technique #3 – Schema.org microdata

By adding Schema.org microdata, extra information can be added within website’s code to instruct the search engines on processing and indexing of the content.

Not only this, sites marked up with microdata become eligible to use “Rich Snippets” in the search engine results.  This will result in an increased click through rate from the SERPs.

In short you should be wise enough in making a choice between various SEO Services Company and make sure that they adopt advanced SEO techniques, as the major part of success of your website lies in their hands!!