It is the fact
that the web’s major search engine don’t care about how talented you are in the
technical arena. What matters for them is the content they can read on
your web pages, so if you aren’t utilizing services from best SEO Services Company or web development service providers, you
are at risk being indexed and ranked for the wrong words – or none at all!!
Therefore
following three advanced SEO techniques are highly important for SEO Services Company or web development service providers to opt.
Technique #1
– Canonicalization
There are a
number of reasons that can cause content on your website to appear on multiple
URLs. This can cause your site to be indexed improperly, in which the
search engine spiders must determine which version of your content to display
in the SERPs.
For preventing
these situations from influencing where and how website is ranked in the SERPs, SEO Services Company or web development service providers should implement these practices:
- Use a 301 redirect to make sure that
your site is indexed at either the “www” version or the “non-www” version
of your domain name.
- Build external backlinks using the
same URL structure you have set with redirect.
- Ensure all internal links are structured just the same.
- Add the rel=”canonical” tag to webpages
to specify which URLs should be indexed by the search engine.
Technique #2
– Redirects
If you move
content on your website, you should be sure that the search engines are
properly informed of your move and are able to find your content in new
location.
There are two
types of redirects:
Ø
301 redirects (Permanent redirects)
Ø
302 redirects (Temporary redirects)
Technique #3
– Schema.org microdata
By adding
Schema.org microdata, extra information can be added within website’s code to
instruct the search engines on processing and indexing of the content.
Not only this, sites
marked up with microdata become eligible to use “Rich Snippets” in the search engine
results. This will result in an increased click through rate from the
SERPs.
In short you
should be wise enough in making a choice between various SEO Services Company and make sure that they adopt advanced SEO
techniques, as the major part of success of your website lies in their hands!!
.jpg)


